Glaceau Smartwater

Glaceau Smartwater
Glaceau Smartwater 20oz bottle
Product typeBottled water
OwnerEnergy Brands privately owned subsidiary of The Coca-Cola Company
Introduced1996; 28 years ago (1996) (Americas); 2014; 10 years ago (2014) (UK);[1] 2017; 7 years ago (2017) (India); 2018; 6 years ago (2018) (The Netherlands, Russia)
MarketsAustralia, Brazil, Canada, Europe, India, Middle East, USA, UK, China
Ambassador(s)Jennifer Aniston (2008–2020)
Gal Gadot (2020–2022)
Zendaya (2022-present)
Websitedrinksmartwater.com

Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company.[2][3] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998.[4][5] By 2016, it was one of the top five most sold brands of bottled water in that country[6] with sales worth nearly $830 million in 2017.[7]

The brand is also available in other countries, including Argentina, Australia, Brazil, Canada,[8] Chile, China,[9] Croatia, France,[10] Hungary[11][12] India,[13] Malaysia, Romania, Serbia,[14] Singapore, the United Arab Emirates, and the United Kingdom.[15]

  1. ^ "Coca‑Cola Great Britain to Launch glaceau smartwater" (Press release). Coca-Cola GB. 23 May 2014. Archived from the original on 27 January 2020. Retrieved 27 January 2020.
  2. ^ Esterl, Mike (2015-11-18). "Coke Launches Carbonated Smartwater In Expanded Sparkling Water Push". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-02-22.
  3. ^ Team, Trefis. "Coca-Cola Eyes Growth In The Sparkling Bottled Water Market". Forbes. Retrieved 2018-02-22.
  4. ^ "The Wichita Eagle 05 Jun 1996, page 78".
  5. ^ "History of Smartwater".
  6. ^ "Glacéau Smartwater launches 'Hit the bottle' campaign". Talking Retail. 2016-01-07. Retrieved 2018-02-22.
  7. ^ "Bottled water companies: top selling bottled water brands U.S., 2017 | Statista". Statista. Retrieved 2018-02-22.
  8. ^ "smartwater brings a little sparkle to Canada's growing market in premium water". www.coca-cola.ca. Retrieved 2019-03-25.
  9. ^ Wang, Zhuoqiong (2022-10-12). "Coca-Cola heats up bottled water market". China Daily. Retrieved 2023-10-21.
  10. ^ "Coca-Cola lance Smartwater, une eau "premium"". www.coca-cola-france.fr (in French). Retrieved 2019-06-11.
  11. ^ "Glaceau smartwater – tiszta, friss íz | Coca-Cola HU". www.coca-cola.com (in Hungarian). Retrieved 2024-03-11.
  12. ^ "A new investment at Coca-Cola Hungary: smartwater". Retrieved 2024-03-11.
  13. ^ Mitra, Sounak (2017-11-03). "Coca-Cola to launch premium water brand Smartwater in India". Livemint. Retrieved 2018-02-22.
  14. ^ "smartwater". www.coca-colasrbija.rs (in Serbian). Retrieved 2018-12-21.
  15. ^ Team, Trefis. "Coca-Cola Life And Glaceau Smartwater To Be Launched In The U.K." Forbes. Retrieved 2018-02-22.