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The Global Enterprise Challenge, formerly known as the Enterprise Olympics, arose as a result of an international collaboration between Ken Baker, then Chief Executive of the Enterprise New Zealand Trust, and Gordon McVie, who was at that time with Scottish Enterprise. This challenge is a high-powered student business competition, involving Internet technology and global competitors, and in 2009 was hosted by the University of Strathclyde in Glasgow
The challenge is aimed at secondary and pre-university students from all over the world.