Industry | Online video |
---|---|
Founded | October 1, 2015 |
Defunct | July 31, 2018 |
Headquarters | United States |
Key people | Brian Angiolet (SVP Chief Content Officer), Richard Tom (GM and CTO, Verizon Digital Entertainment) |
Products | Streaming service Television Movies |
Owner | Verizon Communications |
go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States.
The service was plagued by an unsuccessful launch, credited to poor content discoverability and a lack of firm content strategy, resulting in managerial turnover (including a relaunch of the service by the staff of Verizon acquisition and former competitor, Vessel). Including acquisitions that became the basis of the service (such as Intel's OnCue project, and later Vessel), it was estimated that Verizon had spent $1.2 billion on the service.[1]
On July 31, 2018, after attempts to promote go90's content via Verizon's AOL and Yahoo! properties (including blogging platform Tumblr), the service was shut down.