Goody's Powder

Goody's Powder, also called Goody's Headache Powders, is an over-the-counter aspirin/paracetamol/caffeine–based pain reliever, in single-dose powder form, which is marketed and sold by Prestige Brands. The powder delivery saves the time needed for the patient's digestive system to break down a tablet or capsule,[citation needed] ostensibly causing the medication to work faster. Goody's Extra Strength Powder consists of aspirin, caffeine, and paracetamol (acetaminophen) in a formula identical to that of Excedrin, a product of Novartis, but in the no-digestion-needed[clarification needed] powder form.

Goody's Powder is sold primarily in the southern United States. For many years, the face of Goody's has been NASCAR legend Richard Petty, who appears in advertisements for the brand.[1] In 2013, the brand brought on NASCAR's most popular driver, Dale Earnhardt, Jr.,[2] to join Petty as spokesperson for the brand. Prior to that, wrestler Dusty Rhodes appeared in commercials for the product.

The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid.[3] Goody's Powder can also be blended into water and ingested as a drink.[4][5]

  1. ^ Richard Petty Extends Long-time Relationship with Goody's
  2. ^ http://ir.prestigebrands.com/phoenix.zhtml?c=182173&p=irol-newsArticle&ID=1776353&highlight=dale [dead link‍]
  3. ^ How to take a powder Archived 2012-09-01 at the Wayback Machine, Goody's website, accessed August 26, 2012
  4. ^ Goody's Product FAQs Archived 2009-01-25 at the Wayback Machine, Goody's website, accessed January 25, 2009
  5. ^ "Headache Remedy Recalled Over Fatal Tampering". The New York Times. December 25, 1992. Retrieved January 1, 2022.