Great Run is a series of road running events around the United Kingdom, which includes the Great North Run. Great Run is a part of The Great Run Company, which was launched by retired athlete Brendan Foster.[1] The group specialises in road running events, from a 5k up to a marathon.
Bupa was title partner of the Great Run Series for 18 years, one of Britain’s longest ever sports sponsorship agreements, which ended in 2014. Morrisons took over sponsorship of this series of events in 2015.[2] In 2017, Simplyhealth became title sponsor of the Great Run series of events [3] and following the expiry of the sponsorship, ExpressTest by Cignpost sponsored the 2021 events, and AJ Bell took over in 2023 as part of a five-year deal.[4]
In the early 2000s, the series expanded beyond the UK and established Great Run races in the Republic of Ireland, Ethiopia and Australia.
- ^ IAAF back Nova International in street racing initiative[permanent dead link]. Great Run (2009-05-18). Retrieved on 2009-10-25.
- ^ "Great South Run loses main sponsor Morrisons". www.portsmouth.co.uk.
- ^ "Simplyhealth steps in as Great North Run lead sponsor". BBC News. 6 January 2017.
- ^ "AJ Bell Announced as New Title Partner of the Great Run Series". 4 January 2023.