Native name | Hollandsche Eenheidsprijzen Maatschappij Amsterdam |
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Founded | Amsterdam, Netherlands (1926 ) |
Headquarters | |
Area served | Netherlands Austria Belgium Germany Luxembourg France Spain Mexico Qatar United Arab Emirates |
Key people | Saskia Egas Reparaz |
Services | furnishings fashion photo service foods and other |
Owner | Ramphastos Investments |
Website | www |
HEMA (Dutch pronunciation: [ˈɦeːmaː]; originally an acronym for Hollandsche Eenheidsprijzen Maatschappij Amsterdam, "Standard Price Company of Holland, Amsterdam"), is a Dutch variety chain store. The chain is characterized by relatively low pricing of generic household goods, which are mostly made by and for the chain itself, often with an original design. The owner is Dutch billionaire Marcel Boekhoorn, who has lost control to bondholders.[1]