| Halftime in America | |
|---|---|
| Directed by | David Gordon Green |
| Written by | Matthew Dickman |
| Starring | Clint Eastwood |
| Distributed by | Chrysler |
Release date |
|
Running time | 2 minutes 0 seconds |
| Country | United States |
| Language | English |
Halftime in America (alternately, It's Halftime in America) is an American television commercial aired in February 2012 during halftime of Super Bowl XLVI. Produced by Portland, Oregon-based advertising agency Wieden+Kennedy for Chrysler, it features Clint Eastwood speaking, and narrating, an account of the American automobile industry rebounding after the Great Recession, as pictures of American workers appear onscreen.[1]
The advertisement, described as "grim" in tone, is a two-minute montage of video scenes showing "ordinary Americans" at first despairing, then in solidarity with another, and finally hopeful. It closes with a close-up of Eastwood's face, and then the "Imported from Detroit" logo first introduced in Chrysler's 2011 Super Bowl advertisement.[2]
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