Hard and soft G

A slide with a black background. The text written in white and all caps is: "It's pronounced 'JIF' not 'GIF'".
Steve Wilhite's slide at the 2013 Webby Awards regarding the pronunciation of GIF.

In the Latin-based orthographies of many European languages, the letter ⟨g⟩ is used in different contexts to represent two distinct phonemes that in English are called hard and soft ⟨g⟩. The sound of a hard ⟨g⟩ (which often precedes the non-front vowels ⟨a o u⟩ or a consonant) is usually the voiced velar plosive [ɡ] (as in gain or go) while the sound of a soft ⟨g⟩ (typically before ⟨i⟩, ⟨e⟩, or ⟨y⟩) may be a fricative or affricate, depending on the language. In English, the sound of soft ⟨g⟩ is the affricate //, as in general, giant, and gym. A ⟨g⟩ at the end of a word usually renders a hard ⟨g⟩ (as in "rag"), while if a soft rendition is intended it would be followed by a silent ⟨e⟩ (as in "rage").