A hard count by a quarterback at the beginning of a gridiron football play is an audible snap count that uses an irregular, accented (thus, the term "hard") cadence. When used, the center will hike the ball to the quarterback on an accented syllable (for example, "hut one ... hut two ... hut three ... hut hut HUT").
Quarterbacks can use a snap with two or more accented syllables in the hope of drawing an opposing player offside before the last accented syllable (for example, "hut one ... hut two ... hut three hut HUT ... hut HUT"). A loud home crowd can deprive a visiting quarterback of the ability to use this strategy.[1]