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This article details the appearance of Harry Potter theming in amusement parks. In the late 1990s, Universal Destinations & Experiences began discussing the possibility of purchasing the license for Harry Potter to create and theme amusement park rides. As Time Warner owns the license, a small walkthrough attraction was constructed at Warner Bros. Movie World called the Harry Potter Movie Magic Experience in 2001. This attraction was removed two years later. In 2010, Universal Islands of Adventure park opened The Wizarding World of Harry Potter. Similar attractions have also opened in Universal Studios Hollywood, Universal Studios Japan and Universal Studios Beijing.[1][2][3]