Henderson Agency

The Greenville, South Carolina-based Henderson Agency[1] was founded in 1946 by James M. Henderson,[2] who put in considerable effort to recruit "smart creatives."[3]

In 1974, the work it did in 1967 for Fantastik was still considered noteworthy.[4]

By 1986, it was described by The New York Times as "one of the bigger agencies in the Southeast."[2][5]

The advertising agency, which received New York Times coverage,[6] planned for its founder's retirement with succession planning, i.e. building and extending its bench strength.[7] The buildup was not all straight line: In 1979, a "five-year veteran" was named agency president,[8] yet someone else who had joined in 1978 displaced him in 1982.[7]

  1. ^ Philip H. Dougherty (December 9, 1986). "Henderson Advertising Elects Senior Officers". The New York Times.
  2. ^ a b Philip H. Dougherty (April 8, 1986). "Henderson Advertising is sold to eight executives". The New York Times.
  3. ^ Kara Dullea (January 30, 2020). "Finding creativity: A history of Greenville ad agencies". Upstate Business Journal. a 30-page illustrated booklet .. to convince many to at least fly .. for a visit, and the rest was history.
  4. ^ Philip H. Dougherty (May 17, 1974). "Advertising: Bid by a 4-A Chief". The New York Times.
  5. ^ Philip H. Dougherty (November 1, 1983). "Fotomat looks". The New York Times.
  6. ^ Philip H. Dougherty (September 21, 1981). "Henderson Receives 2nd Lanier Assignment". The New York Times.
  7. ^ a b Philip H. Dougherty (March 9, 1982). "New Presidents Named At S.& H., Henderson". The New York Times.
  8. ^ "Advertising". The New York Times. March 27, 1979.