Henkel North American Consumer Goods | |
Formerly | Armour-Dial Inc. (1967–1985) The Dial Corporation (1985–2017) |
Company type | Subsidiary |
Industry | Consumer brands, beauty products, and laundry care |
Founded | December 1967 |
Headquarters | Stamford, Connecticut, United States |
Products | Persil, Dial, Purex, Renuzit, Soft Scrub, Snuggle, Sun Products and Schwarzkopf Professional. |
Number of employees | 9,000[1] |
Parent | Henkel AG & Co. KGaA |
Website | www |
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut.[2][3][4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).[5]
Dial began as a brand of deodorant soap manufactured by Armour and Company, a Chicago, Illinois, meatpacking firm, and through a series of mergers, acquisitions, and divestitures, emerged by the 2000s as a stand-alone personal-care and household-cleaning products company. Henkel acquired The Dial Corporation in 2004.[6] Dial soap remains one of the company's major brands.