The Higashiyama culture (東山文化 Higashiyama bunka) is a segment of Japanese culture that includes innovations in architecture, the visual arts and theatre during the late Muromachi period. It originated and was promoted in the 15th century by the shōgun Ashikaga Yoshimasa, after he retired to his villa in the eastern hills (東山 Higashiyama) of capital city Kyoto.