Highlands Coffee

Highlands Coffee
Highlands Coffee Linh Đàm, Hà Nội.
Product typeCoffee / Coffee shop chain
OwnerSuperfoods Group[1]
(joint venture of Jollibee Foods Corporation and Viet Thai International Joint Stock Company)
CountryVietnam
Introduced1999; 25 years ago (1999)
Websitewww.highlandscoffee.com.vn

Highlands Coffee is a Vietnamese coffee shop chain and producer and distributor of coffee products, established in Hanoi by Vietnamese American David Thai in 1999. The establishment of the Highlands Coffee company marked the first time an overseas Vietnamese was able to register a private company within Vietnam.[2] As of 2018, the company operates 230 coffee shops across Vietnam.[3] In 2011, Highlands Coffee purchased the pho chain Phở 24 from Lý Quí Trung for an estimated US$20 million. The next year, Highlands sold 50% of its shares to the Philippine multinational chain Jollibee for US$25 million.[4][5]

In March 2012, under a partnership with Philippine Internet café company Digital Paradise, the first hybrid Highlands/Netopia internet café and coffee shop was opened in the Philippines.

  1. ^ "Jollibee, Viet Thai to list Highlands Coffee in Vietnam Stock Exchange". ABS-CBN News. 21 November 2016. Retrieved 1 November 2017.
  2. ^ "History". Highlands Coffee. Archived from the original on 2010-07-27. Retrieved 2010-06-12.
  3. ^ VnExpress. "Which are Vietnam's most successful coffee chains? - VnExpress International". VnExpress International – Latest news, business, travel and analysis from Vietnam. Retrieved 2020-05-07.
  4. ^ Phạm Nguyễn (26 April 2012). "Mất thương hiệu cho 'người ngoài'". Báo Diễn đàn Doanh nghiệp (in Vietnamese). Archived from the original on 31 July 2013. Retrieved 27 May 2013.
  5. ^ Vĩnh Bảo (6 December 2012). "Starbucks đã vào". VnEconomy (in Vietnamese). Thời báo Kinh tế Việt Nam. Archived from the original on 23 February 2014. Retrieved 27 May 2013.