| Hipnoz | ||||
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| Studio album by | ||||
| Released | 27 May 2008 | |||
| Genre | Electronic · Electropop | |||
| Length | 47:43 | |||
| Label | Erol Köse | |||
| Producer | Hande Yener · Erol Temizel | |||
| Hande Yener chronology | ||||
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Hipnoz (Hypnosis) is the sixth studio album by Turkish singer Hande Yener. It was released on 27 May 2008 by Erol Köse Production. It features elements of electronic music, and was the singer's first studio album since the 2007 release of Nasıl Delirdim?. Yener wrote eight of the album's songs on her own, making her the songwriter whose name appears the most in the album. Two of the album's songs were written by Mor ve Ötesi's vocalist Harun Tekin. The compositions, recordings, and arrangements were done by Erol Temizel, who produced the album together with Yener.
Hipnoz, which consists of a total of 10 songs and is centered around the idea of "anything can happen at any time in life," was described as a more deliberate experiment by Yener. Special sound effects were applied to the singer's voice. Music critics reacted to the album in different ways. Some wrote that the album was born as a reaction by the singer to the market as she was moving away from pop music, while others came across a senseless Hande Yener in the songs and noted the similarities between the album and Madonna's Confessions on a Dance Floor (2005). The album's only music video was made for the lead singer "Hipnoz". The video was directed by Kemal Doğulu. Later, there was a problem with the video's broadcast on television channels, as it was reported that it had been banned on the grounds that it was encouraging sadomasochism.
In Turkey, Hipnoz ranked fifth on D&R's list of best-selling albums. The album sold 40,000 copies by the end of the year, becoming the thirty third best-selling album inside Turkey. Hande Yener, who had worked with Erol Köse Production since the album Sen Yoluna... Ben Yoluma... (2002), ended her contract with the company after paying a compensation due to "low energy and disputes". On 1 November 2008, she signed a new contract with Avrupa Müzik. Hipnoz became Yener's last album that was produced and released by Erol Köse Production.