Hit Me Hard and Soft

Hit Me Hard and Soft
In the dark depths underwater, a clothed Billie Eilish sinks. At the top, a white door on the surface opens downwards.
Studio album by
Billie Eilish
ReleasedMay 17, 2024 (2024-05-17)
RecordedOctober 2022 – February 2024[citation needed]
StudioFinneas' home studio (Los Angeles, California)
Genre
Length43:45
Label
Producer
Billie Eilish chronology
Guitar Songs
(2022) 		Hit Me Hard and Soft
(2024)
Singles from Hit Me Hard and Soft
  1. "Lunch"
    Released: May 17, 2024
  2. "Birds of a Feather"
    Released: July 2, 2024

Hit Me Hard and Soft is the third studio album by American singer-songwriter Billie Eilish, released on May 17, 2024, through Darkroom and Interscope Records. It is her first full-length studio album release since 2021's Happier Than Ever. Eilish co-wrote Hit Me Hard and Soft with her brother and frequent collaborator Finneas O'Connell, who also produced the album. Stylistically, it has been labeled as an alt-pop[1] and bedroom pop album.[2]

Upon release, Hit Me Hard and Soft received universal acclaim from critics, praising the production, songwriting, and vocal performances. It topped the charts in over 20 countries, including Australia, Canada, Germany, Ireland, New Zealand, and the United Kingdom. In the United States, Hit Me Hard and Soft debuted at number two on the Billboard 200, and charted all 10 of its songs in the top 40 of the Billboard Hot 100. The track "Lunch" was released as the lead single concurrently. "Birds of a Feather" was released as the second single from the album to great commercial success, peaking at number two on Billboard Hot 100 and in the top ten of several charts. At the 67th Annual Grammy Awards, the album and its songs received a total of seven nominations, including Album of the Year, Best Pop Vocal Album, Song of the Year and Record of the Year.

To support the album, Eilish has embarked on her seventh concert tour, Hit Me Hard and Soft: The Tour, which commenced on September 29, 2024.

  1. ^ Cite error: The named reference Slant was invoked but never defined (see the help page).
  2. ^ Thorpe-Tracey, CJ (May 18, 2024). "Billie Eilish – Hit Me Hard And Soft". The Quietus. Archived from the original on May 26, 2024. Retrieved May 26, 2024.