The Hoka Hey Motorcycle Challenge is a motorcycle endurance challenge. Entry is limited to riders of American-made V-twin-style motorcycles. It is named after a rallying call of the Sioux Indians and is designed to test the participants’ physical, mental and emotional boundaries.
The inaugural 2010 challenge took participants along a mandatory route on back roads across the United States and Canada. The route crossed numerous mountain ranges, 33 Indian reservations, 25 national forests, eight deserts and six national parks. Challenge routes travel secondary roads with directions revealed at a series of specific checkpoints. The event guidelines prohibit speeding and require contenders to sleep outside throughout the entire course.