Holby City woman (HCW)[1] was a voter demographic which was identified by Conservative Party strategists in the United Kingdom as a key group of voters for the Conservative Party at the 2010 general election. The term is taken from the fictional BBC hospital drama Holby City, set in South West England. The character of Faye Morton (played by actress Patsy Kensit) has been described as an example of a typical "Holby City woman".[1]