Holiday Magic

For the album, see Holiday Magic (album).
Holiday Magic
Company typeFor-profit
IndustryMulti-level marketing
FoundedOctober 14, 1964[1]
FounderWilliam Penn Patrick
Defunct1974
HeadquartersSan Rafael, California,
United States
Key people
Roland R. Nocera, president, CEO
ProductsCosmetics
OwnerWilliam Penn Patrick

Holiday Magic was a multi-level marketing organization, founded in 1964, by William Penn Patrick (1930–1973) in the United States. Originally the organization distributed goods such as home-care products and cosmetics. Company distributors were encouraged to recruit other distributors in a multilevel marketing structure, which was later characterized as a pyramid scheme.

On May 16, 1974, a compromise settlement with approximately 31,000 class members, establishing a trust fund worth $2,600,381, was approved by the court.[2] [vague] The organization was dissolved in 1974, subsequent to the death of Patrick in 1973.

The company had been investigated by the Market Court of Sweden,[3] United States Securities and Exchange Commission, the Federal Trade Commission, and the State of California.

  1. ^ "MLM Law - Lawyer Grimes & Reese PLLC - Attorney Specializing in Multilevel Marketing - Holiday Magic, Inc., Order, Etc., in Regard to Alleged Violation of Sec. 5 of the Federal Trade Commission Act and Sec. 2(a) of the Clayton Act Docket 8834 (1974)". Archived from the original on 2007-09-27. Retrieved 2007-04-20.
  2. ^ "MLM Law - Lawyer Grimes & Reese PLLC - Attorney Specializing in Multilevel Marketing - Marshall v. Holiday Magic, Inc. (1977) 550 F.2d 1173". Archived from the original on 2007-09-27. Retrieved 2007-05-09.
  3. ^ Cite error: The named reference micklitz was invoked but never defined (see the help page).