| "Holler" | ||||
|---|---|---|---|---|
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| Single by Spice Girls | ||||
| from the album Forever | ||||
| A-side | "Let Love Lead the Way" | |||
| Released | 23 October 2000 | |||
| Recorded | September 1999 | |||
| Studio | Sarm Hook End and Whitfield Street Studios (London) | |||
| Genre | ||||
| Length | 4:15 (album version) 3:55 (radio edit) | |||
| Label | Virgin | |||
| Songwriter(s) | ||||
| Producer(s) | Darkchild | |||
| Spice Girls singles chronology | ||||
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| Music video | ||||
| "Holler" on YouTube | ||||
"Holler" is a song by British girl group Spice Girls, from their third studio album, Forever (2000). It was written by the group, with additional writing by Rodney "Darkchild" Jerkins, LaShawn Daniels and Fred Jerkins III, with Darkchild also serving as the producer. The track was released on 23 October 2000 in the United Kingdom by Virgin Records as the lead single from Forever, as a double A-side single with "Let Love Lead the Way"; the group had previously premiered the song on their official website on 11 September. "Holler" is an R&B and dance song, depicting a departure from the group's past bubblegum pop works. Lyrically, it consists of the members singing "come-ons" to a male.
"Holler" received mixed reviews from music critics; while some complimented the song's production and the Spice Girls' vocals, others found it too similar to works by Destiny's Child, Sister Sledge and TLC and thought it was too different from the group's previous sounds. The song was a commercial success, topping the UK Singles Chart and becoming the band's ninth number-one single in the region. This gave the Spice Girls the record for being the girl group with the most number-one singles. Internationally, it was also commercially successful, peaking inside the top ten in countries such as Canada, Denmark, Finland, Ireland, and Spain. In the United States, it did not reach the Billboard Hot 100, but managed to reach number 12 on the Bubbling Under Hot 100 Singles chart.
The music video for "Holler" was directed by Jake Nava, and filmed around the same time as the video for "Let Love Lead the Way". It depicted the girls playing one of the four elements each, with them also appearing together inside a glass pyramid. The song was promoted by the Spice Girls with performances on British televised shows such as SMTV Live, CD:UK, and Top of the Pops, as well as on the 2000 MTV Europe Music Awards in Stockholm, Sweden. "Holler" was performed on three of their concert tours, Christmas in Spiceworld Tour (1999), The Return of the Spice Girls Tour (2007-08) and the Spice World - 2019 Tour (2019).