"Hologram" | ||||
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Single by Minmi | ||||
from the album Ego | ||||
B-side | "#Yacchaina" | |||
Released | July 22, 2015 | |||
Recorded | 2015 | |||
Genre | ||||
Length | 4:00 | |||
Label | Universal Music Japan | |||
Songwriter(s) | Michiko Evwana | |||
Producer(s) | Evwana | |||
Minmi singles chronology | ||||
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"Hologram" (Japanese: ホログラム;, "hologram") is a song recorded by Japanese recording artist Minmi, taken from her seventh studio album Ego (2015). It was made available for digital download and physical consumption on June 10, 2015 through Universal J—a subsidiary label owned by Universal Music Japan—as her third stand-alone single. "Hologram" marks Minmi's second consecutive recording after "Ite Itai yo" to have been written, composed, arranged, and produced by herself. Musically, the song was described by a critic at Selective Hearing as a transition from her signature reggae music styles to electronic dance music, whilst retaining musical elements of dancehall music.
Upon its release, the single received generally positive reviews from music critics. Some pointed out the track as a highlight from the album, whilst acclaiming the song's composition. Minor criticism was outspoken towards the application of Auto-Tune to her vocals. Commercially, it under-performed in Japan, stalling at number 116 for a sole week on the Oricon Singles Chart, marking her lowest-selling release in that region. To promote the single, it was used for Japanese anime television series Jitsu wa Watashi wa (2015). Additionally, she appeared on Japanese music television shows Count Down TV and Refreshing!, with her as well performing the track at the 2016 Freedom Aozora concert venue.