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Honey Butter Chips (Korean: 허니버터칩) is a brand of fried potato chips manufactured by Haitai Calbee and sold in South Korea. The snacks were first made available in August 2014, and they are renowned for their rise to popularity through social media viral marketing from late 2014 to early 2015. The product was created by Korean confectioner Haitai in a joint effort with Japanese snack manufacturer Calbee. This snack was so popular that it created a trend called the Honey-Butter Craze among South Koreans.[1]
The snack is called Happiness Butter Potato Chips (ポテトチップスしあわせバター) in Japan.[2]
- ^ 허니버터칩 열풍, 품귀 현상에 끼워 팔기까지 등장! ‘열풍 언제까지 이어질까?.Moneytoday Network Inc. Retrieved November 26, 2014
- ^ 잘 알려지지 않은 '허니버터칩' 탄생 사연. Wiki tree. Retrieved November 18, 2014