Hostess (snack cakes)

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Hostess

The logo of Hostess, seen on all their products.
Hostess Twinkies
Product type	Snack cakes
Owner	Hostess Brands
Country	U.S.
Introduced	1919; 105 years ago (1919)
Markets	North America, United Kingdom
Website	www.hostesscakes.com

Hostess Cake, mostly known simply as Hostess, is a brand under which snack cakes are sold by Hostess Brands. The brand originated in 1919 when the first Hostess CupCake was sold. However, it is better-known as the brand under which Twinkies are sold, after that product appeared in 1930.

The brand was owned by the Continental Baking Company until 1995, when Continental was acquired by Interstate Bakeries Corporation. IBC became "Hostess Brands" in 2009 and began liquidating its assets in 2012 following a strike by the BCTGM union. The defunct business is now known as Old HB. In 2013, the cake business of Hostess Brands was sold to a "new" Hostess Brands owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company, and Hostess-branded products officially returned on July 15, 2013.^[1]