Hugh Everett Moore (1887–1972) was an advertising expert and the founder and longtime president of the Dixie Cup Company, manufacturer of the disposable paper Dixie Cup.[1] Inspired by William Vogt’s book Road to Survival, Moore started to work outside his business, using his fortune and expertise to support the development of transatlantic structures facilitating international peace and influence population discourse and policy for the primary purpose of decreasing the number of humans.[2]