Hungama Digital Media Entertainment

This article is about the digital media entertainment company. For other companies named Hungama, see Hungama (disambiguation).

Hungama Digital Media
Company typePrivate
IndustryEntertainment
Founded1 April 1999; 25 years ago (1999-04-01)
FounderNeeraj Roy
HeadquartersMumbai, Maharashtra, India
Key people
Anand Mahindra (chairman)
Products
  • Films
  • web series
  • animation
  • music
  • digital media
SubsidiariesBollywood Hungama
Websitewww.hungama.org

Hungama Digital Media is an Indian digital entertainment company, headquartered in Mumbai, India.[1] The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency.[2] The company has since grown to also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.[3]

The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as Coca-Cola and Nike.[4] In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched Artist Aloud!, a digital platform for artists and independent music fans.[5] It won a gold award for Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009).[6]

  1. ^ Sen, Swagata (25 June 2009). "Hungama Digital Media bags Meffy for 'Tata Sky Active Mall' service". India Today. Archived from the original on 7 March 2014. Retrieved 18 January 2014.
  2. ^ Bagchi, Subroto (13 July 2009). "Value before Valuation". Forbes India. Archived from the original on 10 February 2014. Retrieved 18 January 2014.
  3. ^ Farooqui, Javed (29 January 2021). "Hungama Digital Media FY20 net loss widens due to increased content cost". Exchange4media. Archived from the original on 16 May 2022. Retrieved 4 April 2022.
  4. ^ Jha, Sneha. "Cloud Platform Helped Hungama Digital Media Lower Its Cost By 50 Percent". CIO. Archived from the original on 11 November 2017. Retrieved 18 January 2014.
  5. ^ "Artist aloud!". The New Indian Express. 7 January 2010. Archived from the original on 20 February 2014. Retrieved 18 January 2014.
  6. ^ "Best Digital Communications Campaign" (PDF). Promotion Marketing Awards of Asia. Archived from the original (PDF) on 12 September 2014. Retrieved 18 January 2014.