Hy-Vee

Hy-Vee, Inc.
Company typePrivate
IndustryRetail (grocery)
Founded1930; 94 years ago (1930), in Beaconsfield, Iowa
FoundersCharles Hyde
David Vredenburg
Headquarters5820 Westown Parkway, West Des Moines, Iowa
Number of locations
285+ (2022)[1]
Area served
Midwestern and Southern United States[a]
Key people
Randy Edeker (chairman)
Jeremy Gosch (CEO & vice chairman)
Productsbakery, catering, sushi, Asian foods, hibachi, dairy, deli, frozen foods, organic foods, bulk foods, gas, general grocery, meat and seafood, pharmacy, liquor, general merchandise, lawn & garden, floristry
ServicesStarbucks, Market Grille, Market Grille Express, HealthMarket, Health Clinics, Gas station/convenience stores, car wash, Hy-Chi, Hy-Vee Drive-In Theatre, Wahlburgers
RevenueIncrease $12.0 billion (2021)[3]
Number of employees
93,000[1]
DivisionsHy-Vee Fast & Fresh
Websitewww.hy-vee.com

Hy-Vee, Inc. (/ˌhˈv/) is an employee-owned chain of supermarkets in the Midwestern and Southern United States, with more than 280 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, Wisconsin, with stores planned in Indiana, Kentucky, Tennessee, and Alabama. Hy-Vee was founded in 1930 by Charles Hyde and David Vredenburg in Beaconsfield, Iowa, in a small brick building known as the Beaconsfield Supply Store, which is listed on the National Register of Historic Places.

The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, salad bars, health clinics, HealthMarkets (natural and organic products) and coffee kiosks (Caribou Coffee and Starbucks). The company maintains fuel stations with convenience stores, fitness centers, and full-service restaurants at some of its properties, including Wahlburgers, a chain made famous by the same-titled A&E reality series. Hy-Vee's largest store in the United States opened June 13, 2023, in Gretna, Nebraska (near Omaha), with nearly 135,000 square feet (12,500 m2) of retail space.[4] Even larger stores of 150,000 square feet (14,000 m2) are planned for Zionsville, Indiana, and Louisville, Kentucky; the Zionsville store currently has no set opening date, while the Louisville location is expected to open in 2023.[5][6]

Hy-Vee's longtime advertising slogan, "Where there's a helpful smile in every aisle," was adopted for the chain's first television commercial in 1963. In the 1990s, the slogan became a jingle with music by Annie Meacham and James Poulsen. Hy-Vee is known as the "Pride of Des Moines".[7]

  1. ^ a b "About Hy-Vee". Hy-Vee. Retrieved February 25, 2021.
  2. ^ Rodriguez, Hannah (December 17, 2021). "Hy-Vee plans expansion outside Midwest, introducing stores in three southeastern states and Indiana by 2023". The Des Moines Register. Retrieved October 21, 2024.
  3. ^ "Hy-Vee Wins CEO of the Year, Creative Technology Solution and Software Development Technology Company of the Year Awards" (Press release). Hy-Vee. November 8, 2021. Retrieved October 21, 2024.
  4. ^ Koral, Scott (November 7, 2022). "America's largest Hy-Vee supermarket opens Tuesday in Ashwaubenon". WBAY News. Retrieved November 8, 2022.
  5. ^ Redman, Russell (January 26, 2022). "Hy-Vee announces first Indiana store". Supermarket News. Retrieved February 28, 2022.
  6. ^ Browne, Michael (February 22, 2022). "Hy-Vee expanding into Kentucky, announces Louisville store". Supermarket News. Retrieved February 28, 2022.
  7. ^ "The Best Supermarkets in America". Food & Wine. Retrieved October 14, 2024.


Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).