Hydrox

This article is about the cookie brand. For the breathing gas, see Hydrox (breathing gas).
Hydrox
Product typeSandwich cookie
OwnerLeaf Brands (2014–present)
CountryUnited States
Introduced1908; 116 years ago (1908)
Related brandsLeaf Brands
Previous owners
Websiteleafbrands.com

Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years.[1] Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's which in turn sold the cookie line and the rights to the Keebler name to Ferrero SpA.[2] In September 2015, the product was reintroduced by Leaf Brands.

Oreo was created in 1912 as an imitation of Hydrox after Jacob Loose became ill, and started National Biscuit Company (Nabisco). Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an imitation of Oreo, despite the opposite being the case.[3] Compared to Oreos, Hydrox cookies have a less sweet filling and a crunchier cookie shell that is less soggy when dipped in milk.[4]

  1. ^ Cite error: The named reference post was invoked but never defined (see the help page).
  2. ^ Reddy, Arjun (April 1, 2019). "Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion". Business Insider.
  3. ^ Lukas, Paul (March 15, 1999). "Oreos to Hydrox: Resistance Is Futile". Fortune. Retrieved December 29, 2009.
  4. ^ Rhoads, Christopher (January 19, 2008). "The Hydrox Cookie Is Dead, and Fans Won't Get Over It". The Wall Street Journal. Archived from the original on March 12, 2015. Retrieved November 29, 2009.