Hypebeast (company)

Hypebeast
Company typePublic
SEHK: 150
Industry
  • Media
  • Retail
  • E-commerce
  • Entertainment
Founded2005
FounderKevin Ma Edit this on Wikidata
Headquarters
Hong Kong Edit this on Wikidata
Websitehypebeast.ltd

Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle.[1][2] It was originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.[3]

Hypebeast's three major divisions are Hypemedia, its online editorial and social media platforms; Hypemaker, an in-house creative production agency;[4] and HBX, a retail platform.[5][6][7] In addition to the Hypebeast media platform, which is in multiple languages, there are also Hypebae and Popbee for women, Hypeart for art and Hypegolf for golf. In 2012, Hypebeast launched its print magazine, Hypebeast magazine.

  1. ^ Zhang, Tianwei (2019-03-01). "Hypebeast Moves Onto Main Board of Hong Kong Stock Exchange". WWD. Retrieved 2022-08-17.
  2. ^ "Hypebeast". Forbes. 2019-08-14. Retrieved 2022-08-17.
  3. ^ Zax, David (Feb 27, 2012). "Fast Talk: How This 'Sneakerhead' Built A Major Online Magazine". Fast Company. Retrieved April 5, 2020.
  4. ^ Hamanaka, Kari (2017-10-13). "True Religion Enlists Hypebeast Ltd.'s Hypemaker Arm to Help Launch Capsule". WWD. Retrieved 2022-08-17.
  5. ^ Ferere, Cassell (2022-06-17). "Hypebeast Opens HBX, Its First Retail Space And Ecosystem Of Streetwear". Forbes. Retrieved 2022-08-17.
  6. ^ Cherelus, Gina (2022-06-14). "Will Hypebeasts Shop at the Hypebeast Store?". The New York Times. Retrieved 2022-08-17.
  7. ^ Chitrakorn, Kati (2022-06-14). "Can streetwear media brands really sell clothes?". Vogue Business. Retrieved 2022-08-17.