Hyperpop

Hyperpop (sometimes called bubblegum bass)^[1] is a loosely defined electronic music movement^[2][3] and microgenre^[4] that predominantly originated in the United Kingdom during the early 2010s. It is characterised by an exaggerated or maximalist take on popular music,^[3] and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, hip hop, and dance music.^[5]

Deriving influence from a varied range of sources, the origins of the hyperpop scene are commonly traced to the output of English musician A. G. Cook's record label PC Music and associated artists such as Sophie and Charli XCX.^[5] Music associated with this scene received wider attention in August 2019 when Glenn MacDonald, an employee of Spotify, used the term "hyperpop" for the name of a playlist featuring artists such as Cook and 100 gecs.^[4] The microgenre spread within younger audiences through social media platforms, especially TikTok,^[6] with some commentators crediting COVID-19 lockdowns for this rise. Since the labelling of the term "hyperpop", the word has been rejected as a label by many of the artists placed under its umbrella, with several of these artists announcing the "death" of the microgenre from 2020 onward.