I.TV

Not to be confused with ITV plc.
i.TV, LLC
Company typeSecond screen
Founded2008 (2008)
Headquarters
Provo Edit this on Wikidata
,
United States Edit this on Wikidata
Key people
Brad Pelo, co-founder and CEO
Justin Whittaker, co-founder
Carlton Cuse, Advisory Board Member
Productstvtag application software for iOS, i.TV application software for iOS, Android and Kindle Fire, Nintendo TVii for Nintendo Wii U (co-created with Nintendo),
Websitei.TV

i.TV (pronounced i dot TV) is a second screen and social television technology company, and creator of tvtag, a second screen app for iPhone.[1][2]

i.TV is also behind the popular namesake app for iOS[3] and Android,[4][5] and is co-creator of Nintendo TVii for the Nintendo Wii U video game console.[6]

i.TV has standing partnerships with AOL, Huffington Post and Entertainment Weekly magazine (EW), for which it powered viEWer, a social television platform that enabled television viewers to interact with each other and EW editors,[7] and product integration agreements with TiVo,[8] Netflix,[9] Hulu,[10] and Comcast.[11]

i.TV's financial backers include venture capital firms Union Square Ventures (backer of Twitter, Tumblr and other companies), RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV, and others.[12]

i.TV's advisory board includes Carlton Cuse, executive producer of ABC's Lost and A&E's Bates Motel, who in 2010 was named to the Time 100, an annual list of the "100 most influential people in the world";[13] and Gordon Ho, former executive vice president of Walt Disney Studios Home Entertainment.[14]

  1. ^ "TVtag Is Paying 50 People to Watch and Tag TV All Day". AdAge. January 28, 2014.
  2. ^ "GetGlue and i.TV combine to create tvtag for iPhone, focus on real-time updates about live TV". Engadget. January 28, 2014. Archived from the original on February 9, 2019. Retrieved August 31, 2017.
  3. ^ "i.TV is an Essential App for Anyone Who Watches TV". Cult of Mac. August 10, 2012.
  4. ^ "i.TV brings its local TV guide app to Android users in North America". The Next Web. December 6, 2011.
  5. ^ "Social TV app tvtag provides a feed of TV moments for you to leave comments or even doodle". TNW. January 28, 2014.
  6. ^ "Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)". Engadget. September 14, 2012.
  7. ^ "Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football". Social Times. September 16, 2011.
  8. ^ "i.TV Brings TiVo Scheduling to iPhone". Zatz Not Funny. December 22, 2008.
  9. ^ "i.TV's iPhone app gets deep Netflix integration". CNET. November 10, 2008.
  10. ^ "i.TV extends to the iPad, adds Hulu integration". CNET. March 29, 2009. Archived from the original on January 6, 2012. Retrieved December 6, 2011.
  11. ^ "i.TV Makes Nice With Comcast, Shakes Up Advertising". TiPb. March 29, 2009.[permanent dead link]
  12. ^ "'Why We're Buying GetGlue': A Q&A With i.TV CEO Brad Pelo". AdAge. November 6, 2013.
  13. ^ "The 2010 Time 100: Artists: Carlton Cuse and Damon Lindelof". TIME magazine. April 29, 2010. Archived from the original on May 2, 2010.
  14. ^ "Carlton Cuse and Gordon Ho Appointed to i.TV Advisory Board". i.TV Blog. September 13, 2012. Archived from the original on April 15, 2013. Retrieved March 12, 2013.