IFood

This article is about the Brazilian food delivery company. For the diet containing the heavy isotopes of nutrients, see Heavy isotope diet.
iFood
Company typePrivately held company
Founded2011; 13 years ago (2011)
FounderEduardo Baer
Felipe Ramos Fioravante
Gabriel Pinto
Guilherme Bonifacio
Michel Eberhardt
Patrick Sigrist
Headquarters
São Paulo
,
Brazil
Revenue
  • Increase R$208,000,000 (2019)
OwnerMovile, part of Prosus (Naspers)
Number of employees
  • Increase 5,539 (April 2021)
Websitewww.ifood.com.br (Brazil)

iFood is a Brazilian online food ordering and food delivery platform, currently operating in Brazil and previously in Colombia. The company holds over 80% market share of the food delivery sector in Brazil.[1] It is owned by Dutch-based Prosus (part of Naspers) and its Brazilian investment firm Movile.[2]

It merged its businesses in Argentina and Colombia with rivals PedidosYa in August 2018 and Domicilios.com in March 2021 respectively, brands of Delivery Hero which is also owned by Prosus.[3][4] It operated as SinDelantal in Mexico until December 2020.[5]

Currently, iFood holds 83% of the meal delivery market in Brazil[6][7] and is the subject of proceedings by CADE.[8][9][10] A survey by the Brazilian Association of Bars and Restaurants (ABRASEL) pointed out that orders made by the platform are on average 17.5% more expensive for the consumer, compared to the same order made directly at the restaurant.[11]

  1. ^ Insights, Measurable AI (2021-09-07). "2021 Brazil Food Delivery: iFood continues to lead with over 80% Market Share". Measurable AI. Retrieved 2022-06-25.
  2. ^ Alves, Aluisio (1 September 2022). "Brazil delivery app iFood focusing on growth, not profits, says CEO". Reuters.
  3. ^ "Brazil delivery startup iFood buys Colombian rival Domicilios.com". Reuters. 2020-04-08. Retrieved 2022-06-25.
  4. ^ "iFood and Domicilios merge approved by Colombia's Superintendency of Industry and Commerce". LatamList. 2021-03-31. Retrieved 2022-06-25.
  5. ^ "Delivery app SinDelantal, facing tough rivals, to close in Mexico". Reuters. 2020-11-04. Retrieved 2022-06-25.
  6. ^ "2021 Brazil Food Delivery: iFood continues to lead with over 80% Market Share". Measurable AI. 2021-09-07. Retrieved 2023-01-18.
  7. ^ "Fim do Uber Eats: iFood se tornou monopolista no Brasil?". tecmundo (in Brazilian Portuguese). 2022-01-13. Retrieved 2023-01-18.
  8. ^ "Guerra de aplicativos: Rappi vai ao Cade contra o iFood". O Globo (in Brazilian Portuguese). 2020-11-13. Retrieved 2021-09-24.
  9. ^ "Exclusividade de apps prejudica o mercado". ISTOÉ DINHEIRO (in Brazilian Portuguese). 2022-09-07. Retrieved 2023-01-18.
  10. ^ "Rappi vai apresentar mais queixas contra iFood no Cade". Metrópoles (in Brazilian Portuguese). 2022-08-16. Retrieved 2023-01-18.
  11. ^ "Comida no iFood fica 17,5% mais cara do que no restaurante, diz Abrasel". Abrasel. 2022-10-14. Retrieved 2023-01-18.