 | This article contains promotional content. (March 2020) |
| I Am Other | |
|---|---|
 | |
| Parent company | Sony Music Entertainment |
| Founded | 2012 |
| Founder | Pharrell Williams |
| Distributor(s) | Columbia Records (music label) YouTube (web) |
| Country of origin | United States |
| Location | New York, NY |
| Official website | iamother |
I Am Other (stylized as i am OTHER) is a multimedia creative collective and record label created by Pharrell Williams, that serves as an umbrella for all of his endeavors, including Billionaire Boys Club, ICECREAM apparel and textile company Bionic Yarn. There is also a dedicated YouTube channel[1] launched by the artist, record producer and fashion designer in 2012.[2] The channel was launched as part of YouTube's $100 million original channel initiative. The programming on the I Am Other channel focuses on music, culture, fashion and the arts.[3] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts."[2] The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes.
- ^ Caramanica, Jon (13 July 2012). "Life's Hard, Web Series Gracefully Illustrates". The New York Times. Retrieved 13 March 2013.
- ^ a b "Pharrell Williams Launches Now Obligatory Cultural Movement Company". The A.V. Club. 21 May 2012. Retrieved 13 March 2013.
- ^ "Pharrell teams with Google for i am OTHER YouTube Channel". AllHipHop.com. 16 August 2012. Retrieved 13 March 2013.