I Luv It (Camila Cabello song)

"I Luv It"
Blurry, mostly tan-toned, photo of a woman's cleavage; her left hand, with decorated nails, placed on her left breast
Single by Camila Cabello and Playboi Carti
from the album C,XOXO
ReleasedMarch 27, 2024 (2024-03-27)
Recorded2023
Genre
Length2:55
Label
Songwriter(s)
Producer(s)
Camila Cabello singles chronology
"Ku Lo Sa"
(2022) 		"I Luv It"
(2024) 		"He Knows"
(2024)
Playboi Carti singles chronology
"Type Shit"
(2024) 		"I Luv It"
(2024) 		"All Red"
(2024)
Music video
"I Luv It" on YouTube
Alternative cover
A young woman with long bleached hair, decorative nails, and make-up sticks her middle finger into her mouth as she looks to her left (blurred background of store shelf at a diagonal).
Alternative cover used in China and the Middle East[1]

"I Luv It" is a song by Cuban-American singer Camila Cabello featuring American rapper Playboi Carti. It was released through Geffen and Interscope Records on March 27, 2024, as the lead single from Cabello's fourth studio album C,XOXO.[2] A hyperpop, avant-pop and electropop song, "I Luv It" samples the chorus of Gucci Mane's 2009 song "Lemonade" into its own chorus.

Upon release, it received mixed reviews from music critics, who commented on the artist's shift from conventional pop to alternative hyperpop. Some praised the song's energetic production, while another considered the change in style a "failed experiment", appreciating its departure from overly serious pop music.

  1. ^ Camila Cabello (March 27, 2024). "I LUV IT (feat. Playboi Carti)". Spotify. Retrieved April 1, 2024.
  2. ^ Saponara, Michael (March 27, 2024). "Camila Cabello Indulges in Life's Chaos With Playboi Carti for Eccentric 'I Luv It' Video: Watch". Billboard. Retrieved March 27, 2024.