Ibotta

Ibotta, Inc.
Company typePublic
NYSE: IBTA
IndustryTechnology, coupons, mobile applications
Founded2011; 13 years ago (2011)
FounderBryan Leach
Headquarters1801 California Street,
Denver, Colorado
,
U.S.
Area served
United States
Key people
Bryan Leach (CEO)
Luke Swanson (CTO)[1]
Rich Donahue (CMO)[2][3]
Sunit Patel (CFO)[4]
James H. Clark
Chris Jensen (CRO)[5]
Amir El Tabib (Chief Business Development Office)[6]
ServicesDirect marketing
Number of employees
815[7] (2023)
Websiteibotta.com

Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado. Founded in 2011, the company offers cash back rewards on various purchases through its Ibotta Performance Network and direct to consumer app.[8][9][10] Ibotta partners with CPG (consumer packaged goods) brands and network publishers to provide these rewards. As of 2024, the company operates solely in the United States .[11][12][13][14] The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2022.

In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding.[15] Ibotta became a publicly traded company in April 2024 with a listing on the New York Stock Exchange.[16]

  1. ^ "Meet Ibotta's Senior Leadership Team". Retrieved April 23, 2024.
  2. ^ "MarTech Interview with Rich Donahue, CMO at Ibotta". June 6, 2023.
  3. ^ "Inflation finally caught up with the $45 billion convenience store industry".
  4. ^ "CFOs on the Move: Week Ending March 26".
  5. ^ "Ibotta Performance Network debuts 3X ROAS guarantee". May 15, 2023.
  6. ^ "Doubling Down on Dollar Channel Success". May 22, 2023.
  7. ^ "Registration Statement (Form S-1)". U.S. Securities and Exchange Commission. March 22, 2024.
  8. ^ Natanson, Elad. "How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile". Forbes. Retrieved August 10, 2016.
  9. ^ "Penny-Pinching Millennials Are Keeping the Coupon Alive". Bloomberg.com. Retrieved August 10, 2016.
  10. ^ "In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back". February 19, 2015. Retrieved August 11, 2016.
  11. ^ Perez, Sarah (September 30, 2015). "Mobile Savings App Ibotta Scores $40 Million". TechCrunch. Retrieved August 10, 2016.
  12. ^ "Ibotta plans to hire 200-300, triple Denver office space – The Denver Post". September 28, 2015. Retrieved August 8, 2016.
  13. ^ "Free Beer! There's an App for That". Fortune. March 2, 2016. Retrieved August 10, 2016.
  14. ^ Pavini, Jeanette. "How to save on holiday spirits, wine and beer". Marketwatch. Retrieved August 11, 2016.
  15. ^ D, O. (June 30, 2023). "Ibotta Users Numbers, Revenue and More in 2023". Retrieved August 29, 2023.
  16. ^ Cite error: The named reference wsj-ipo was invoked but never defined (see the help page).