Ideation (creative process)

For other uses, see Ideation.

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic unit of thought that can be either visual, concrete, or abstract.[1] Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization.[2] Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the design process, both in education and practice.[3][4]

  1. ^ Jonson, 2005, page 613
  2. ^ Graham and Bachmann, 2004, p. 54
  3. ^ "How Generative AI Can Augment Human Creativity". Harvard Business Review. 16 June 2023. ISSN 0017-8012. Retrieved 20 June 2023.
  4. ^ Broadbent, in Fowles, 1979, page 15