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Identity control theory is a theory in sociology concerned with the development of personal identity.[1] Created by Peter Burke, it focuses on the nature of peoples' identities and the relationship between their identities and their behavior within the realm of their social structure. The identities of the individual are rooted in their social structure. Identity Control Theory was created based on traditional symbolic interaction views where people choose their own behaviors and how their behaviors correspond to the meanings of their identity. One of the main aspects ICT deals with is how individuals view their own identities and respond to the reactions to their identities of those around them. When an individual is acting according to the identity control theory they reflect on the identity they display and how others approve or disapprove of their identity. If the individual does not like the responses of others they will look at how they can change their views of their identity or their identity towards themselves to produce a positive outcome. One of the main benefits of this theory is how negative feelings can be prevented by individuals and by those around them. The people around someone who is displaying a certain identity have the ability to be more sensitive and prevent negative feelings if they understand identity control theory because they know what will bring out a negative response. On the other hand, the individual can prevent negative feelings that coincide with the teachings of identity control theory if they understand these teachings and can apply them to their own lives.