| "If It Isn't Love" | ||||
|---|---|---|---|---|
 | ||||
| Single by New Edition | ||||
| from the album Heart Break | ||||
| Released | June 9, 1988 | |||
| Recorded | November 1987 | |||
| Studio | Flyte Tyme Studios (Minneapolis, Minnesota) | |||
| Genre | ||||
| Length | 5:10 (album version) 3:48 (single version) | |||
| Label | MCA | |||
| Songwriter(s) |
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| Producer(s) | Jimmy Jam and Terry Lewis | |||
| New Edition singles chronology | ||||
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| Music video | ||||
| "If It Isn't Love" on YouTube | ||||
"If It Isn't Love" is a song by American R&B quintet New Edition, and the first single from their fifth studio album, Heart Break (1988). The song was released on June 9, 1988 by MCA Records. It became the biggest hit from the album, reaching the top ten of the US Billboard Hot 100, peaking at number seven, becoming their first top 10 hit following the departure of Bobby Brown, and reaching the second position on the Hot Black Singles chart. The song and video is also notable for being the introduction of fellow R&B singer Johnny Gill as a new member of the R&B quintet. Its chart performance and well-received music video garnered the quintet their first, and to date, sole nomination for the Best R&B Performance by a Duo or Group with Vocals at the 31st Grammy Awards in February 1989.
- ^ Josephs, Brian (July 20, 2012). "The 25 Best New Jack Swing Songs". Complex. Archived from the original on June 11, 2016. Retrieved July 26, 2016.