Iginio Straffi

Iginio Straffi
Born (1965-05-30) May 30, 1965 (age 59)
Gualdo, Macerata, Italy
Occupation(s)Founder and CEO of Rainbow S.p.A.
Known for
SpouseJoanne Lee

Iginio Straffi (born May 30, 1965) is an Italian animator and former comic book author.[1] He is the founder and president of Rainbow SpA, which he co-owned alongside the American media company Paramount Global from 2011[2] until 2023. Straffi is the creator of the studio's animated series Winx Club and Huntik: Secrets & Seekers, as well as the co-creator of its comic book series Maya Fox.

While at university, Straffi published his first comic story in a 1985 issue of Tilt.[3] He continued to work as a comic book illustrator through the 1990s, eventually drawing an issue of Sergio Bonelli Editore's Nick Raider series.[4] In 1995, Straffi founded Rainbow with the assistance of Lamberto Pigini and Giuseppe Casali.[5] The studio began with a capital of 10,000 euros,[6] which was mostly used to purchase computers and software for digital design.[7] Rainbow initially provided creative services for other companies until securing funds for original projects.[2]

In 2004, Iginio Straffi's creation Winx Club premiered in Italy. The series became internationally successful and attracted the attention of the American media company Viacom, owner of Nickelodeon and Paramount Pictures. After a "long courtship,"[5] in February 2011 Viacom became a co-owner of Rainbow, purchasing 30% of the studio and leaving the remaining 70% to Straffi.[2] The purchase was called "Straffi's most important agreement" by L'espresso,[8] as it led to the worldwide distribution of Rainbow's shows by Paramount and Nickelodeon, as well as various co-productions.[8] Straffi later took full ownership of the studio after buying the remaining stake from Paramount Global in January 2023.[9] As of 2019, Straffi continues to work in creative roles at Rainbow, but he has shifted his focus from animation to live action.[10] Among his first live-action works are Nickelodeon's Club 57 and Fate: The Winx Saga, an adaptation of Winx Club.[10]

  1. ^ Goodridge, Mike (13 May 2011). "Paramount strikes deal for Rainbow's Not Born To Be Gladiators". Screen International.
  2. ^ a b c "Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains" (PDF). VideoAge International. October 2014.
  3. ^ "Informazioni Autore: Iginio Straffi" (in Italian). DylanDogofili. Archived from the original on 2007-10-21. Retrieved 2019-12-01.
  4. ^ Straffi, Iginio. "About Me". Archived from the original on 2020-06-03. Retrieved 2019-12-01.
  5. ^ a b Pennati, Nicoletta (9 July 2011). "TIVÙ Iginio Straffi racconta le sue Winx ambientaliste". IO Donna (in Italian). [dead link]
  6. ^ Ingrosso, Lucia (21 February 2017). "Iginio Straffi: la favola di Mr Winx". Millionaire.
  7. ^ Torelli, Umberto (7 October 2011). "Winx, "miracolo" digitale a Loreto" (PDF). Corriere della Sera (in Italian).
  8. ^ a b Minardi, Sabina (24 February 2011). "Winx, le fatine fanno il botto". L'espresso (in Italian).
  9. ^ Festa, Carlo (January 24, 2023). "Straffi si ricompra il 30% di Viacom e pensa a un private equity per Rainbow". Il Sole 24 Ore (in Italian). Retrieved February 9, 2023.
  10. ^ a b "TV Kids: Iginio Straffi". Worldscreen. 22 May 2019.