Implicit attitude

Implicit attitudes are evaluations that occur without conscious awareness towards an attitude object or the self. These evaluations are generally either favorable or unfavorable and come about from various influences in the individual experience.[1] The commonly used definition of implicit attitude within cognitive and social psychology comes from Anthony Greenwald and Mahzarin Banaji's template for definitions of terms related to implicit cognition:[a] "Implicit attitudes are introspectively unidentified (or inaccurately identified) traces of past experience that mediate favorable or unfavorable feeling, thought, or action toward social objects".[2] These thoughts, feelings or actions have an influence on behavior that the individual may not be aware of.[3]

An attitude is differentiated from the concept of a stereotype in that it functions as a broad favorable or unfavorable characteristic towards a social object, whereas a stereotype is a set of favorable and/or unfavorable characteristics which are applied to an individual based on social group membership.

  1. ^ Cite error: The named reference :0 was invoked but never defined (see the help page).
  2. ^ Greenwald, A.G.; Banaji, M.R. (1995). "Implicit social cognition: Attitudes, self-esteem, and stereotypes". Psychological Review. 102 (1): 4–27. CiteSeerX 10.1.1.411.2919. doi:10.1037/0033-295x.102.1.4. PMID 7878162. S2CID 8194189.
  3. ^ Gawronski, B; Payne, B.K. (2010). Handbook of Implicit Social Cognition: Measurement, Theory and Application.


Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).