| Incredible India | |
|---|---|
| Atulya Bhārata | |
 | |
| Slogan | Incredible India |
| Type of project | Public |
| Country |  India |
| Key people | Ministry of Tourism |
| Launched | 2002 |
| Budget | ₹89 crore ($10.675 million) (FY 2021-22)[1] |
| Status | Active |
| Website | www |
Incredible India (stylized as Incredıble!ndia) is the name of an international tourism campaign launched by the Government of India in 2002 to promote tourism in India. The "Incredible India" title was officially branded and promoted since 2002. The exclamation mark forms the 'I' of India. The exclamation used creatively across several visuals complements the concept behind the word "Incredible".[2][3]
- ^ "MoT slashes allocation for overseas promotion of 'Incredible India' campaign by 97% to INR 3cr". 2018.
- ^ Sunil, Amitabh Kant (2009). Branding India : an incredible story. Noida: Collins Business, an imprint of HarperCollins Publishers India, a joint venture with the India Today Group. ISBN 978-81-7223-809-4.
- ^ Followers of Incredible India Interest | itimes