Infinite debuted in June 2010 with their EP First Invasion. In 2012, the single "The Chaser" was named Billboard's third best K-pop song of the 2010s decade[2] and was included in Rolling Stone's list of 75 Greatest Boy Band Songs of All Time in 2020.[3]Billboard subsequently launched their K-pop column "K-Town" with Infinite in January 2013.[4] In March of that year, Infinite's fourth EP New Challenge sold over 160,000 copies in South Korea alone, making it among the best-selling albums of 2013, with the single "Man in Love" also experiencing success.[5][6] Shortly after this, Infinite became the first Korean artist to obtain permission to film at Universal Studios Hollywood for their second single album Destiny.[7] In 2014, Infinite became the first Korean act to top Billboard's Emerging Artists Chart.[8]
Infinite are known for their highly synchronized dancing and choreography[9][10][11] as well as their live vocals.[12][13] They have also endorsed several brands including Samsung and Pepsi,[14][15] and were the ambassadors for UNICEF's 2012 Birthday Campaign.[16] The group placed within the top 20 on the Forbes Korea Power Celebrity 40 rankings in 2013 and 2014.