Instacart

Maplebear Inc.
Instacart
Company typePublic
IndustryRetail
FoundedJune 2012; 12 years ago (2012-06)
Founders
Headquarters50 Beale Street
San Francisco, California, U.S.
Area served
United States and Canada
Key people
Fidji Simo (CEO)[1]
ServicesGrocery delivery
RevenueIncrease US$3.04 billion (2023)
Decrease US$−2.1 billion (2023)
Decrease US$−1.6 billion (2023)
Total assetsIncrease US$4.73 billion (2023)
Total equityIncrease US$3.75 billion (2023)
Owners
Number of employees
3,380 (2023)
SubsidiariesCaper AI
Websiteinstacart.com
instacart.ca
Footnotes / references
[2][3]
The Instacart logo is a simplified carrot. Logo since 2022.

Maplebear Inc.,[2] doing business as Instacart, is an American delivery company based in San Francisco that operates a grocery delivery and pick-up service in the United States and Canada accessible via a website and mobile app.[4] It allows customers to order groceries from participating retailers with the shopping being done by a personal shopper.[5] The company also provides alcohol delivery in states and provinces where it is allowed. It has partnerships with 1,500 retail banners comprising 85,000 stores.[6][7] Instacart reaches nearly 98% of SNAP households, offering delivery services from nearly 180 retail banners, including ALDI, Food Lion, Publix, The Save Mart Companies and Walgreens, spanning more than 30,000 stores across all 50 states and Washington D.C.[8] Since its founding, Instacart Marketplace has powered more than $100 billion of GTV and over 900 million orders with approximately 20 billion items ordered.[9]

  1. ^ Sorvino, Chloe (July 8, 2021). "Instacart Taps Facebook Executive As CEO, Names Founder Apoorva Mehta To Executive Chairman". Forbes. Archived from the original on July 11, 2021. Retrieved July 13, 2021.
  2. ^ a b "Maplebear Inc. Form S-1". U.S. Securities and Exchange Commission. August 25, 2023.
  3. ^ "2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. March 5, 2024.
  4. ^ Captain, Sean (April 11, 2019). "Instacart offers drivers more flexibility on when and what they deliver". Fast Company. Archived from the original on January 15, 2021. Retrieved May 8, 2019.
  5. ^ "How Instacart Works, What It Costs, And What You Should Know About Using It for Grocery Delivery". The Kitchn. Archived from the original on January 12, 2015. Retrieved September 9, 2020.
  6. ^ PYMNTS (May 2, 2024). "Instacart Becomes Kohl's Same-Day Delivery Partner, Continues Expansion Beyond Grocery". PYMNTS.com. Archived from the original on July 9, 2024. Retrieved July 9, 2024.
  7. ^ "Instacart Revenue and Usage Statistics (2024)". Business of Apps. Archived from the original on April 26, 2024. Retrieved July 9, 2024.
  8. ^ "Instacart expands consumer savings". Yahoo Finance. August 23, 2024. Retrieved September 11, 2024.
  9. ^ "S-1". www.sec.gov. Archived from the original on February 16, 2024. Retrieved June 12, 2024.