Abbreviation | IPA |
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Formation | 1917 |
Type | Trade association |
Purpose | Representation of UK advertising media and marketing communications agencies and professionals |
Location |
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Region served | United Kingdom |
Membership | 258 agencies[1] |
President | Josh Krichefski |
Director-general | Paul Bainsfair |
Website | IPA |
The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry.