Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures.[1]
- ^ Kim, Pyungho (1999). "A Story Of Failed Technology: Deconstructing Interactive TV Networks". Javnost-The Public. 6 (3): 87. doi:10.1080/13183222.1999.11008720.