Internet activism

Internet activism[a] involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination.[1][2] Internet technologies are used by activists for cause-related fundraising, community building, lobbying, and organizing. A digital-activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media."[3] Research has started to address specifically how activist/advocacy groups in the U.S.[4] and in Canada[5] use social media to achieve digital-activism objectives.


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  1. ^ Dun, Antje (2024-01-10). "Digital Campaigning: Start Here". The Commons Social Change Library. Retrieved 2024-04-19.
  2. ^ Howey, Ned; Tectonica; Paszewska, Weronika (2024-03-18). "Movements, Organising and Transformational Politics in the Digital Age". The Commons Social Change Library. Retrieved 2024-04-19.
  3. ^ "Edwards, Frank, Philip N. Howard, and Mary Joyce. Digital Activism and Nonviolent Conflict. The Digital Activism Research Project". digital-activism.org. November 2013. Archived from the original on 2016-03-15. Retrieved 2016-04-17.
  4. ^ Obar, Jonathan; et al. (2012). "Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action". Journal of Information Policy. 2: 1–25. doi:10.5325/jinfopoli.2.2012.0001. SSRN 1956352.
  5. ^ Obar, Jonathan (2014). "Canadian Advocacy 2.0: A Study of Social Media Use by Social Movement Groups and Activists in Canada". Canadian Journal of Communication. 39 (2). doi:10.22230/cjc.2014v39n2a2678. SSRN 2254742.