Iqos

Iqos
Iqos devices, from Accord to Iluma
Product typeHeated tobacco products
OwnerPhilip Morris International
Introduced2014; 10 years ago (2014)
MarketsWorldwide
Websitehttps://www.iqos.com

Iqos (/ˈaɪkoʊs/ EYE-kohs, stylized as IQOS) is a line of heated tobacco products designed to be used with tobacco and zero-tobacco nicotine-containing consumables. They are manufactured by Philip Morris International (PMI).[1][2] The brand was first introduced in November 2014 in Japan and Italy. At the end of 2023, smoke-free products made up nearly 40% of PMI's total net revenue and gross profit, with Iqos surpassing Marlboro in terms of net revenue.[3]

The World Health Organization states that there is currently no evidence to show that heated tobacco products such as Iqos are less harmful than other tobacco products.[4] A recent systematic review reached the same conclusion.[5] The European Respiratory Society states that heated tobacco products are addictive and cause cancer in humans.[6]

  1. ^ "Philip Morris sees six million U.S. smokers switching to iQOS device if cleared". Reuters. 24 January 2018. Retrieved 3 December 2021.
  2. ^ "Philip Morris develops zero-tobacco heat stick that may avoid regulations". Reuters. 28 September 2023. Retrieved 26 August 2024.
  3. ^ "Outside U.S., Marlboro Revenue Eclipsed by Sales of a Cigarette Alternative". The Wall Street Journal. 8 February 2024.
  4. ^ "Heated tobacco products: information sheet - 2nd edition". www.who.int. Retrieved 14 March 2023.
  5. ^ Znyk, Małgorzata; Jurewicz, Joanna; Kaleta, Dorota (January 2021). "Exposure to Heated Tobacco Products and Adverse Health Effects, a Systematic Review". International Journal of Environmental Research and Public Health. 18 (12): 6651. doi:10.3390/ijerph18126651. ISSN 1660-4601. PMC 8296358. PMID 34205612.
  6. ^ ERS (17 June 2020). "ERS Position Paper on Heated Tobacco Products". ERS - European Respiratory Society. Retrieved 14 March 2023.