Is It Cake?

Is It Cake?
Also known asIs It Cake, Too? (2023)
Is It Cak3? (2024)
GenreGame show
Created by
  • Dan Cutforth
  • Jane Lipsitz
Directed by
Presented byMikey Day
Country of originUnited States
Original languageEnglish
No. of seasons3
No. of episodes24
Production
Executive producers
  • Dan Cutforth
  • Jane Lipsitz
  • Nan Strait
  • Dan Volpe
  • Andrew Wallace
Running time36–47 minutes
Production companyAlfred Street Industries
Original release
NetworkNetflix
ReleaseMarch 18, 2022 (2022-03-18) –
present
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Is It Cake? is an American game show–style cooking competition television series created by Dan Cutforth and Jane Lipsitz, and hosted by Mikey Day. The series premiered on Netflix on March 18, 2022. Contestants create cakes that replicate common objects in an effort to trick celebrity judges. Winners of each episode receive $5,000 and a chance to win more money by identifying which display of cash is real and which is cake.

The series is based on the viral internet meme of the same name, popularized on YouTube and TikTok. The meme involves showing a skillfully decorated cake disguised as a common object or food, and challenging viewers to determine if it is real or a cake replica.[2][3] Day became fascinated by the meme after his manager, Michael Goldman, introduced it to him. Although Day has no baking experience or background, he joined the show as host. Day explained the draw of show is the "human desire... to pick out the 'disguised something'."[4]

In June 2022, Netflix renewed the series for a second season. The second season, titled Is It Cake, Too? was released on June 30, 2023.[5] In January 2024, Netflix renewed the series for a third season, titled Is It Cak3? which was released on March 29, 2024.[6]

  1. ^ "Is It Cake?". metacritic.com. Archived from the original on February 20, 2024. Retrieved February 20, 2024.
  2. ^ King, Jack (March 7, 2022). "'Is It Cake?' Trailer Reveals a Baking Competition With a Deceptive Twist". Collider. Retrieved March 25, 2022.
  3. ^ Cite error: The named reference :3 was invoked but never defined (see the help page).
  4. ^ Hibberd, James (April 6, 2022). "'Is It Cake?' Inside Netflix's Mindlessly Brilliant Hit". The Hollywood Reporter. Archived from the original on April 4, 2024. Retrieved July 21, 2022.
  5. ^ Otterson, Joe (June 1, 2022). "'Is It Cake?' Renewed for Season 2 at Netflix". Variety. Retrieved June 2, 2022.
  6. ^ White, Peter (January 29, 2024). "'Is It Cake?' Renewed For Season 3 At Netflix As Streamer Sets Premiere Date". Deadline Hollywood. Archived from the original on July 19, 2024. Retrieved January 29, 2024.