The Ise-Shima (伊勢志摩) region of Japan, also called the Shima Peninsula (志摩半島, Shima-hantō), refers to the areas of eastern Mie Prefecture in or around Ise-Shima National Park, which include the cities Ise, Toba, Shima, and parts of the town of Minami-Ise. The area thrives on tourism, with many resort hotels and beaches in the area. Ise-Shima is also famed for fresh seafood, particular oysters.
The peninsula extends out into the Pacific Ocean, and unlike the factory-dotted coast of Ise Bay, the main industry is seafood and marine products, particularly pearl cultivation.