 2019 campaign logo and slogan | |
| Agency | BBDO Guerrero |
|---|---|
| Client | Department of Tourism |
| Market | Worldwide |
| Language | English |
| Media | Various (marketing campaign) |
| Product | |
| Release date(s) | January 6, 2012 |
| Country | Philippines |
| Preceded by | Pilipinas Kay Ganda (scrapped) Wow Philippines |
| Followed by | Love the Philippines |
| Official website | www |
It's More Fun in the Philippines! was the tourism marketing campaign of the Philippines from 2012 to 2023.