It's Not Luck

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It's Not Luck

Front Cover
Author	Eliyahu M. Goldratt
Language	English
Publisher	North River Press
Publication date	1994
Media type	Softcover
Pages	283
ISBN	0-88427-115-3
OCLC	31443609
Preceded by	The Goal
Followed by	Critical Chain and Necessary But Not Sufficient

It's Not Luck (1994) is a business novel and a sequel to The Goal. Set several years after, the plot continues to follow the advancement of the main character, Alex Rogo, through the corporate ranks of large manufacturer, UniCo.

Author Dr. Eliyahu M. Goldratt, a business consultant known for his theory of constraints (TOC), continues to teach the reader his thinking processes through the eyes of Alex Rogo as he learns from his mentor, Jonah. In this book, the primary subjects are the resolution of conflict through the evaporating clouds method and the identification of root causes through the effect-cause-effect method.